Never Release 1.5 Million Balloons Into the Air!

Every year, people around the world establish hundreds and even thousands of very different and surprising records. Some grow giant vegetables, others sit on the snow, others juggle with chainsaws: there are really many examples.
All of them are usually created by people who want to prove something to themselves, to society and, of course, to become famous. We have no doubts about the results achieved, but did you know that there are records that people have collectively established, having previously agreed? Most of the time they are made by companies of world renown and, for some reason, almost nobody knows.