This Is How Shaquille O'Neal Spends His Millions

Shaquille O'Neal is bigger than life: both in size and personality. However, it is his personality that has become one of the most recognized figures in American culture.
In the NBA there were older kids that nobody knew, but everyone knew Shaq. Although he earned a lot of money and praise in his NBA career, they were not necessary to get his legacy as a public figure. Shaq had to be smart with his image, so he implanted himself in many other entertainment areas and invested his money instead of wasting it.
It was worth it, since Shaq is now a certified brand. But this financial and reputation knowledge is not something natural for the big man. He made many mistakes on his way to his $ 400 million fortune, but fortunately he learned the ropes early enough in his career that the few missteps turned out to be insignificant.